Espresso is difficult, and a new video strategy
I've decided to take a new approach with the main Decent videos we make.
I've made a LOT of videos, most of them getting just a few thousand views. The topics are generally focussed on espresso geeks, and frequently, toward those who already know Decent.
However, we've never made any videos that generally explain what Decent is about. Lots of videos about products, but nothing more general.
My new video-focus will be on topics of more general interest, such as “the history of espresso machines”, “right to repair”, “open hardware, open source, open company”, “buying direct from the designer/manufacturer”, “why no resellers”, “community/collaborative product design”, “the modding community”, “making products that improve with age” and more…
The video above, first in this series, is now on our homepage http://decentespresso.com/ and just in 24h it's already amassed more hits, and better comments, than anything I've done. It's a big change for us to have a video as the first thing you see, instead of a big product photo and a call to join our newsletter.
I'm trying to create interesting videos they'd want to watch, totally separate from any sales strategy from us. Decent, as a company, is kind of interesting, and I need to do a better job communicating that. I suspect a few people might be interested.
-john
AI Summary & Highlights
This video explains why making great espresso is difficult and how the Decent Espresso Machine solves this challenge through advanced technology, real-time monitoring, and community support.
Key Takeaways:
- Espresso is Complex:
- Requires precise control over bean dose, grind size, flow rate, temperature, milk steaming, and tamping.
- Dark and light roasts need different flow rates and temperatures.
- Decent Espresso's Technological Edge:
- Unlike traditional machines with just a start button, Decent displays real-time data on pressure, flow rate, and temperature.
- Uses software-driven automation to adjust settings based on expert recommendations.
- Integrated tablet interface simplifies complexity, replacing multiple buttons and tiny displays.
- Community & Support:
- Users can upload espresso data & photos for feedback.
- The app supports 21 languages, and the open-source model has led to custom software interfaces.
- Direct customer support via WhatsApp, Telegram, WeChat, Instagram, and more.
- Transparency & Learning:
- The machine helps users see what's wrong with their espresso and how to fix it.
- A vast library of YouTube tutorials and discussion forums enhance learning.
- Focuses on helping users make better coffee, not just selling machines.
Decent Espresso is more than just a machine—it's a platform combining technology, education, and a global community to help users master espresso.
#videos #strategy #coffeeknowledge #documentation
Updated 2021/08/22