Most Decent Countries
After cleaning up the address data (mostly, different spellings) here is a current list of what countries have Decent Espresso Machines, and how many. Note that while Hong Kong is not a country, it is split out separately here in this report, because most of those machines are forwarded onto the Middle East.
It's interesting to note that except for Singapore and Canada, all the countries in the top 10 have online coffee forums that we are very active in. I do think that Decent's participation on forums is part of our success. But I also think there's a different correlation at work, namely that countries that buy a lot of Decents, are also the same countries that have active coffee-related online forums, simply because they're the same group of people.
Countries with online coffee forums we participate in: USA (HB), the Arab world (Telegram), Australia (Coffee Geek), China (Wechat), South Korea, UK (CFUK, TalkCoffee) Germany/Switzerland/Austria (Kaffee Netz). If you'd like to participate in your countries' forum and don't know how to join, please ask me. There are other coffee forums (for example, Israel, Japan) that talk about Decent, but we're not actively part of those discussions.
The US is almost half our sales, followed by MENA countries, China, Germany, South Korea, UK, Australia, Canada, Switzerland and Singapore. Though the US is our anchor, we do really work at supporting the rest of the world, as that's more-than-half our sales, and also a wise strategy for stability in such an unstable world.
Updated 2022/03/31